There are only two real players in the mobile phone market, Samsung and Apple. The debate of Samsung versus Apple has been going on for almost a decade now. Samsung had been in a bit of a slump the past two years, Apple was outselling them and no other Android manufacturer was ready to fill the void. That slump didn’t last though, the release of the Galaxy S7 had them scooping up 16% of all US smartphone sales, while iPhone 6 only took 14.6% of sales.
This small difference may not seem like much but the first quarter of 2016 was the first time ever iPhone shipments had declined. By May of this year Samsung accounted for 37% of smartphone sales globally while Apple was only 29%. Both companies can boast incredible brand loyalty with more than 86% of Samsung users sticking with the brand and 88% of Apple users sticking with iPhone.
Watching the two cell phone behemoths duking it out over the years both in court and in the retail space has been entertaining to say the least. The two are the biggest rivals in the mobile phone and tablet space. Samsung is the only real threat from the Android operating system that Apple has ever had to face. They have dragged each other into court all over the world over design features and technologies.
Both of them have won and lost in court while claiming the other stole some new idea. As soon as one develops some new service or technology the other follows quickly thereafter. Case in point, shortly after Apple Pay was launched Samsung launched Samsung Pay pretty soon after. Ironically they are in partnership as often as they are in court. Samsung has help Apple with chips for the the iPhone and iPad and Apple is expected to adopt the super Amoled display on future models.
When you compare the features of the Galaxy S7 against the iPhone 6S, Samsung wins in almost every category. Display, battery life and camera are all features where Samsung comes out ahead. Is it even necessary to discuss anymore the issue of expandable memory and why Apple refuses to fix this problem, at this point it is just ridiculous and expensive to the consumer. Price points between the two models are comparable but it is cheaper to grab an SD card to expand the memory of the Galaxy, whereas Apple makes you buy a different model. Here is a video that breaks down the specs of each.
In this round of competition it’s Samsung’s prize to take. The Galaxy S7 slaps down Apple on virtually every feature. The difference is, is that Apple has built a whole culture around their hardware and software. Apple Pay, iTunes are all seamlessly integrated not just into the phone but the whole lifestyle. That is where Samsung struggles to compete.